FOR over a century, people have been eating Barnum’s Animal Crackers. One distinctive feature was the box art that came plastered on every box. However, in 2016, PETA had sent a message to the cracker manufacturer about their cover.
“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment.” PETA said in their open letter. “We urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats.”
The letter was successful and now, their box art has changed completely from its original, iconic design. PETA had, that same year, also pressured Ringling Brothers and Barnum and Bailey Circus to not use elephants. The circus complied with their demand. The following year, the circus had closed down for good due to – among other factors – a lack of attendance. The lacking sales could be attributed to the elephants being absent.
The new box art now depicts a zebra, elephant, lion, giraffe, and gorilla on grassland with some trees sketched in the background.